MSCR
BRAND DESIGN AND ILLUSTRATION

OUR GOAL:
The two of us had an idea kicking around in the back of our minds for quite a while and after the news about push to legalize cannabis in New York we decided to turn the thoughts into pixels.  In short, our idea is a new dispensary brand located in both Colorado and New York. In executing this, we knew we had the challenge to make its look, feel, and voice fit both cities.

After mindful research, brand strategy, careful collaboration, many late nights , we landed on a fun, illustrative, and graffiti-inspired style. 

light-hearted and approachable illustrations, fonts and color schemes.  In this presentation you'll see examples of this branding solution in logos, multiple packaging formats, business cards, and brand merchandise (stickers, bags, t-shirts etc.)   

We hope you enjoy viewing this project as much as we did working on this.  Many thanks for checking it out!

SERVICES:
Brand Identity, Illustration, Icon Design, Logo design, Art Direction,
Ad banner  and Packaging


Memorized by this project ?
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Gmail - pranto.absolute@gmail.com
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